High Gear Media, the fastest-growing automotive publisher on the Web, has named the 2012 Ford Focus its Best Car to Buy 2012. Focus earned the highest ranking from The Car Connection, chosen from amongst 40 nominees that included luxury car makes using unique “meta reviews,” a gathering of reviews from around the Web. Editors said Focus goes “well beyond state of the art,” and that its win “comes down to personality.” Focus was praised for having “great looks, gas mileage and handling, plus some of the most advanced technology features in its class.” Click here for the full release.

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DEARBORN, Mich. June 15, 2011 – Fuel mileage may be a problem for NASCAR Sprint Cup Series drivers when they come to Michigan International Speedway for this weekend’s Heluva Good! Sour Cream Dips 400, but it will be all green-flag conditions for one fuel-sipping car in the field.

The all-new 2012 Ford Focus, which delivers an EPA-certified 40 miles per gallon on the highway, will have more than enough petrol to get the job done when it serves as pace car for the first time at a NASCAR-sanctioned event.

While NASCAR Sprint Cup drivers will need to pit five or six times during the 400-mile race, the 2012 Focus, with its outstanding fuel economy, could go race distance and more, pushing… READ MORE

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DEARBORN, Mich., April 4, 2011 – The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night during The CW’s prime time, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the network’s shows, including “Gossip Girl,” “The Vampire Diaries” and “90210.” The spots will air each night of the week, and viewers can watch to learn how to enter to win an all-new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Focus.

“We’re thrilled to partner with Ford for the global launch of the 2012 Focus and to create the biggest program to date for The CW Network,” said Alison Tarrant, executive vice president, Integrated Sales and Marketing. “For the first time, we are featuring talent from across our network’s prime-time schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focus vehicles and get sneak peeks of the final episodes of their favorite shows.”

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars Michael Steeger of “90210,” Tika Sumpter of “Gossip Girl,” Robert Buckley of “One Tree Hill,” Nigel Barker of “America’s Next Top Model,” Sara Rue of “Shedding for the Wedding,” Katerina Graham of “The Vampire Diaries” and Cassidy Freeman of “Smallville.” Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the long-form ads showcasing the sweepstakes will feature The CW stars giving special previews of what’s coming up on their shows, as a Ford product specialist – and a very enthusiastic CW fan – shows them all the features of the all-new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online and on-mobile for the full week, with special night opens and billboards on-air each night.

“The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30-second ad,” said Crystal Worthem, Ford Brand Content and Alliances manager. “This new and creative collaboration with The CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way.”

The CW and Ford partnership continues in the April 6 episode of “America’s Next Top Model.” The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of what’s coming up this season online at www.CWTV.com/fordfocus

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