DEARBORN, Mich., Sept. 27, 2011 – Ford truck customers now have a new way to confirm they’re making the best possible decision when purchasing an F-150 thanks to the new Head to Head Pickup Comparison tool that in just four simple steps shows the best engine choice for each buyer’s needs.

Located on www.ford.com/f150/experiencef150, the tool is an easy and fun way for customers to find the best F-150 engine to fit their needs and to see how it… read more

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DEARBORN, Mich., March 25, 2011 – Buyers looking for the unbeatable combination of fuel economy, capability, power and value in pickups can find it all in Ford’s comprehensive truck range – Ranger, F-150 and Super Duty.

The Environmental Protection Agency’s 2011 list of Most and Least Fuel Efficient Trucks cited two Ford pickups, Ranger and F-150 with the 3.7-liter V6, as the most fuel efficient in their segments. That gives Ford a clean sweep of best pickup truck fuel economy numbers from smallest to largest.

The 2011 Super Duty’s new 6.7-liter Power Stroke® V8 turbocharged diesel, though not rated by the EPA, is the class leader in fuel economy, based on independent testing against General Motors and Ram diesel pickups.

The 2011 Power Stroke engine and its six-speed automatic transmission deliver a 20 percent fuel economy gain over the 2010 model, along with best-in-class horsepower and torque. No other diesel pickup engine delivers 400 horsepower and 800 lb.-ft. of torque.

According to the EPA, the 2011 F-150 with the all-new 3.7-liter V6 engine is the most fuel-efficient non-hybrid full-size pickup with a combined city and highway rating of 19 mpg, while Ranger leads the compact segment with 24 mpg.

“The No. 1 unmet need for full-size pickup truck owners has been fuel economy. With the recent hike in gas prices, this need is even stronger,” said Doug Scott, Truck Group marketing manager. “The good news is the 2011 Ford F-150 has best-in-class fuel economy, best-in-class capability and power, and more powertrain choices to suit customers’ different needs.”

According to AAA, prices for regular unleaded gasoline average $3.55 a gallon nationally, making fuel economy a growing concern each day.

Fuel efficiency is a key reason people are increasingly considering Ford cars and trucks. Ford is No. 1 on new-car shoppers’ consideration lists, according to the latest Market Intelligence Brand Watch™ study from Kelley Blue Book kbb.com.

The 2011 Ford F-150 with the 3.7-liter V6 represents a no-compromise, best-in-class overall value proposition compared to the competition’s most fuel-efficient gasoline offerings.

Comparisons between 2011 models with two-wheel drive

“The numbers speak for themselves,” said Scott. “Similar to the rest of the Ford F-Series lineup, the 2011 Ford F-150 with the 3.7-liter V6 is the ‘and’ solution, providing best-in-class capability, performance and fuel economy. Competitive full-size pickups force consumers to sacrifice one need for another. To gain better fuel economy, for example, they have to give up performance, capability and/or affordability.

“Chevrolet’s hybrid matches the 23 mpg on the highway from our 3.7-liter V6, but the Chevrolet hybrid’s suggested retail price is nearly $16,000 more than ours.”

That Ford F-Series commitment to providing capability, performance and fuel economy carries through the entire all-new powertrain lineup for the 2011 F-150, which also includes new 5.0-liter and 6.2-liter V8 engines as well as the first application of Ford’s award-winning EcoBoost™ technology in a truck.

Core truckers embrace new F-150 with EcoBoost
The 2011 Ford F-150 equipped with the 365-horsepower 3.5-liter EcoBoost twin-turbo engine and six-speed automatic transmission achieves 22 mpg on the highway and 16 mpg in the city. No other truck with comparable horsepower can match the F-150 EcoBoost in highway or city fuel economy.

The one-two-three punch of Ford Motor Company’s EcoBoost technology – capability, performance and fuel economy – opens a new era for committed truckers.

“The 3.5-liter EcoBoost truck engine is a shining example of the uncompromising nature of Ford’s EcoBoost technology: more power and better fuel economy,” said Scott. “What’s important for truck customers is that this all-new engine delivers best-in-class capability where it matters most: towing and hauling. Now they’re getting great fuel economy, too.”

Comparisons between 2011 models with two-wheel drive; Chevrolet Silverado XFE is rated at 7,000 pounds maximum towing and 15/22 mpg city/highway fuel economy (18 mpg combined)

The 3.5-liter EcoBoost truck engine produces best-in-class 420 lb.-ft. of torque, helping enable best-in-class maximum towing of 11,300 pounds and maximum payload of 3,060 pounds, all with unsurpassed fuel economy.

The 3.7-liter V6 and 3.5-liter EcoBoost account for a combined 35 percent of the sales mix for the 2011 F-150, and the 2011 F-150 EcoBoost is the fastest-turning truck in the entire F-Series lineup.

New 5.0-liter V8 also a strong package
For customers desiring a traditional V8 engine, the new 5.0-liter V8 for the 2011 F-150 delivers an unbeatable combination of capability, power and fuel economy as well.

Comparisons between 2011 models with two-wheel drive

2011 Super Duty has more power, most towing and best fuel economy
Launched in spring 2010, the 2011 Ford F-Series Super Duty has best-in-class fuel economy with both the 6.7-liter Power Stroke V8 turbocharged diesel and 6.2-liter V8 gas engines. The diesel has 20 percent better fuel economy while the gas has 15 percent better fuel economy compared with the outgoing products.

The Power Stroke is rated at best-in-class 800 lb.-ft. of torque and 400 horsepower and the Super Duty is the undisputed tow leader with 24,400 pounds of best-in-class fifth-wheel towing.

The reliable Ford Ranger continues to outpace the competition with EPA ratings of 22 mpg city and 27 mpg highway, which is 3 mpg and 2 mpg, respectively, better than its nearest competitor.

The class-leading fuel economy of Ford’s pickups is part of the company’s broader corporate strategy to lead or be among the leaders in fuel economy in every segment in which it competes.

Ford offers six-speed transmissions in nearly all its North American lineup of Ford and Lincoln brand luxury vehicles. Ford is the only automaker with 12 sales segment fuel economy leaders, and four vehicles EPA-certified at 40 mpg or higher.

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DEARBORN, Mich., March 4, 2011 – Ford Motor Company kicks off its popular Drive One 4 UR School program today and enters 2011 with more than $5 million in funds donated to high schools nationwide since the program’s inception in 2007. The program is Ford’s most successful test-drive initiative ever executed.

Since the start of the program, more than 255,000 test-drives at more than 1,500 events in 49 states have been hosted by Ford and its dealers around the country.

The program gives participants the chance to experience Ford’s new fuel-efficient lineup of vehicles, as well as leading safety and technology features.

Ford offers 12 vehicles that lead their sales segments in fuel economy, including four vehicles with EPA certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match.

“With oil nearing $100 per barrel and gasoline prices continuing to rise, consumers’ consideration for fuel economy once again is taking top billing,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “We have a great opportunity to showcase our fuel-efficient lineup at this year’s Drive One 4 UR School events, while at the same time helping schools raise money for valuable programs and activities that might otherwise be eliminated.”

Ford developed the Drive One 4 UR School program to connect dealers with local community efforts in raising up to $6,000 for high schools in a single day test-drive event. As schools continue to cut back on funding for facility improvements and extra-curricular activities, the program remains a strong fund-raising source to help schools fund valuable programs.

“This has got to be the best program on the planet,” said Frank Bonuchi, general manager, Auffenberg Ford in O’Fallon, Illinois. “I have been in dealership management for over 30 years and I have never seen a program that successfully promotes all the great things going on at Ford and the dealership, while also giving our communities around the country a much needed helping hand.”

Some of the products on this year’s Drive One 4 UR School circuit include:

•2011 Ford Fiesta – The all-new Ford Fiesta offers an expressive, vibrant design, sharp reflexes and 15 key features and technologies like SYNC®, giving it the safety, convenience and connectivity previously unseen in the small car segment. With a responsive 1.6-liter I-4 engine, advanced PowerShift six-speed automatic transmission and electric power-assisted steering (EPAS), Fiesta delivers a best-in-class 40 mpg on the highway.
•2012 Ford Focus – The all-new Focus is the most significant global nameplate and delivers smart features, spirited performance and 40 mpg fuel economy packaged in modern, European-inspired design finishes. The all-new Focus Titanium model promises to appeal to drivers shifting from larger, premium vehicles looking for sporty handling; while the high-performance Focus ST with turbocharged, direct-injected EcoBoost™ power will get enthusiasts’ hearts racing.
•2011 Ford Explorer – The 2010 North American Truck of the Year is completely reinvented and combines exceptional handling and towing capability with sleek lines and class-leading fuel economy. The all-new Ford Explorer also offers a suite of connectivity and safety features, including MyFord Touch™, terrain management system, and the world’s first rear inflatable seatbelt.
•2011 Ford Edge – With newly-redesigned exteriors, improved interior craftsmanship, and class-exclusive MyFord Touch™ driver connect technology, the dramatically refreshed 2011 Ford Edge and Edge Sport offer a unique crossover experience. Ford’s advanced engine valvetrain technology – Ti-VCT (twin independent variable camshaft timing) – helps Edge V6 achieve best-in-class power and torque with unbeatable fuel economy of 19 mpg city and 27 mpg highway.
•2011 Ford F-150 – With four powertrains—the most extensive powertrain makeover in its 62-year history, and the first EcoBoost™ truck engine, the 2011 Ford F-150 delivers best-in-class power and up to 20 percent better fuel economy. Available with SYNC® and Ford Work Solutions™ connective technology and class-exclusive features like electric power-assisted steering (EPAS), the 2011 Ford F-150 offers more choice and capability than ever.
“With all the cutbacks in school programs, Ford is to be congratulated for this,” said Ed Avansino, a test drive participant at a 2010 event conducted at Carson High School in Carson, City, Nevada.

The 2011 Drive One 4 UR School program kicks off its spring tour in March and runs through June. The program starts up again in the fall, with events taking place from August through November.
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The signature class-leading capability and durability of the Ford F-150 are enhanced for 2011 with projected class-leading fuel economy and performance. Ford F-Series, America’s best-selling truck for 33 years running, now comes equipped with an all-new powertrain lineup that will deliver best-in-class horsepower, torque and projected fuel-economy leadership.

“For the past 33 years, the Ford F-150 has stood alone as the truck people really rely on,” said Mark Fields, Ford president of The Americas. “The class-leading capability of the F-150, combined with the durability that defines ‘Built Ford Tough,’ has made it the No. 1 choice of full-size pickup buyers. Now for 2011, that class-leading towing and payload capability is enhanced even further with engines that deliver projected class-leading fuel economy, allowing our customers to be more productive by maximizing their workload and their fuel economy.”

Including the 3.5-liter EcoBoost, which will be available in early 2011, a total of four new powertrains are available in the 2011 F-150. Each new engine is mated to a six-speed automatic transmission. Ford is the first and only manufacturer to equip its entire full-size pickup truck lineup with fuel-saving six-speed automatic transmissions as standard

Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Additionally, EPAS enables several other driver convenience technologies and provides better steering feel. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks.

“The 2011 Ford F-150 lineup offers our customers the widest array of powertrain solutions,” said Bob Fascetti, director of large gas and diesel engine engineering. “From the entry-level to the high-end customer, each 2011 F-150 will deliver projected best-in-class capability, power and fuel economy along with features and conveniences our competition can’t match.”

A look at the new engine lineup
The three new truck engines available at launch are the 3.7-liter V6 and 5.0-liter V8, each with fuel-saving and performance-enhancing twin independent variable camshaft timing (Ti-VCT) technology, and a version of the 6.2-liter V8 that is the base engine in the 2011 Ford F-Series Super Duty. Here are the highlights of each new engine:

3.7-liter four-valve Ti-VCT V6

•Best-in-class 302 horsepower at 6,500 rpm vs. V6 competitors
•Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors
•Projected best-in-class fuel economy
•Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors
5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8

•Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors
•Best-in-class 380 lb.-ft. of torque at 4,250 rpm vs. standard V8 competitors
•Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors
6.2-liter two-valve single-overhead-camshaft V8

•Best-in-class 411 horsepower at 5,500 rpm vs. all competitors
•Best-in-class 434 lb.-ft. of torque at 4,500 rpm vs. all competitors
•Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
3.5-liter Ti-VCT EcoBoost

•365 horsepower at 5,000 rpm on regular fuel
•Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors
•Up to 90 percent of peak torque available from 1,700 rpm to 5,000 rpm
•Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
•Best-in-class 3,060 pounds payload vs. all competitors
Six-speed automatic transmission now standard with SelectShift available
SelectShift functionality is available in the six-speed automatic transmission. SelectShift allows customers to select the desired gear. The transmission also features progressive range select, which allows the customer to lock out the available gears while in Drive.

Also enabled is tow/haul mode, which provides better control when hauling a heavy load or towing a trailer, especially when descending grades. The improved system uses an array of sophisticated electronic sensors to better predict the driver’s need for a downshift to provide engine braking and enhanced control.

A more nimble F-150
Along with improved fuel economy, another key benefit of EPAS is that the steering gear can be more precisely tuned for optimum feel for on-road and parking efforts. The tuning is software-based, so the steering can be programmed and essentially customized to each model based on wheelbase, powertrain and other factors.

“The addition of EPAS is a huge step forward for the F-150,” said Eric Kuehn, chief engineer of the 2011 Ford F-150. “It allows for lighter parking lot efforts but will retain that on-road feel and steering precision truck customers expect.”

Increased content, increased choices throughout the F-150 lineup
The wide range of powertrain options is complemented by the greater variety of offerings in the 2011 F-150 as well as the expanded content. A 4.2-inch LCD message center and larger
in-mirror rear view camera screen are among the new customer conveniences available.

New clusters include the available 4.2-inch LCD message center screen’s menu options display, which includes information related to fuel economy, towing performance and off-roading. The menu is navigated through a five-way button on the steering wheel. The screen in the rearview mirror for the rear view camera option not only is larger (increased from 2.5 inches to 3.5 inches), it has higher resolution than the outgoing version. Further, customers can zoom in or out, which is particularly helpful during towing hookup and other towing operations.

Other new standard and available content includes a three-point safety belt and head restraint for the middle passenger in the front seat, express up and down front windows, 110-volt outlet, Remote Start, telescoping steering wheel, HD Radio™ and perimeter alarm.

Popular SYNC and Ford Work Solutions available
Two technology stalwarts of Ford trucks are available again for 2011 – SYNC® and Ford Work Solutions™.

SYNC with Traffic, Directions and Information leverages industry-leading voice-recognition software, integrated GPS technology and a Bluetooth®-capable mobile phone to deliver personalized traffic reports, precise turn-by-turn directions and up-to-date information including business listings, news, sports and weather – without the need for a built-in navigation system.

Ford Work Solutions features an in-dash computer that provides full high-speed Internet and wireless accessories that include a mouse and printer; Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain a real-time inventory of tools or equipment stored in the vehicle; Crew Chief™, a fleet telematics and diagnostics system; and Cable Lock System to secure large tools or equipment in the cargo area.

Safety enhancements
New for the 2011 Ford F-150 are a seat-integrated shoulder belt for the front middle seat, a head restraint for the second-row middle seat and integrated spotter mirrors. These additions join numerous standard safety features, including an advanced safety cage with high-strength steel and six standard airbags.

More choice
The basic trim levels – XL, STX, XLT, FX2/FX4 and Lariat – are again offered in addition to King Ranch®, Platinum, SVT Raptor and Harley-Davidson F-150. Joining the XLT lineup is the new XLT Custom package tailored for customers who opt for the 3.7-liter V6. Available in all cabs in two-wheel-drive configuration, the XLT Custom exterior includes 18-inch machined aluminum wheels, chrome exhaust tip, body-color 4-inch running boards, body-color front and rear bumper fascias, unique grille with body-color surround and chrome billet insert.

The 2011 F-150 FX2 and FX4 are now more unified, with FX2 customers able to share the sporty yet rugged off-road look originally pioneered by the FX4. The FX2 and FX4 share common grilles, 18-inch wheels (20-inch wheels optional), body-color power mirrors, body and tailgate handles, black surround headlamps and taillamps. The trucks are differentiated by unique badging on the box and front fenders.

Both the XLT and Lariat have added off-road packages, including electronic locking rear differential, skid plates and off-road-tuned front and rear shock absorbers.

Lariat Limited returns
Returning to the F-150 lineup for 2011 is the popular Lariat Limited, which debuted in 2008. This premium offering, limited to 3,500 units in the U.S., is powered by the 6.2-liter V8 rated at 411 horsepower.

Available in White Platinum tri-coat only, the Lariat Limited features chrome details and finish, including chrome surround in the unique grille, chrome-trimmed power-deployable running boards, chrome tie-down hooks and chrome “Limited” box-side lettering. Other exterior highlights include blacked-out headlamps and taillamps, body-color grille billets and unique lower fascia.

The 22-inch polished forged aluminum wheels with body-color accents are complemented by a specially tuned suspension for more precise handling.

Premium two-tone leather seat inserts highlight the interior, which includes leather-wrapped steering wheel with painted switch bezels, ambient lighting, brushed-metal “Limited” scuff plates and a wrapped center console lid with accent stitching, chrome ornament and engraved serialization plate with the vehicle identification number.

“The 2011 Ford F-150 has all the best-in-class towing and payload capability and durability our tough truck customers demand and now takes a giant leap forward in fuel economy, performance and technology,” said Kuehn.

The 2011 Ford F-150 will be available in late 2010.

For more information
For additional information, please click here for the 2011 Ford F-150 mini-site.

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