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- Ford marks its 10th season as a sponsor of the Emmy Award-winning FOX television show American Idol
- Ford sponsorship of American Idol over the years has translated into increased consumer awareness and affinity for the Ford brand
- More than 1 million consumers have opted in for more information about Ford vehicles as a direct result of Ford involvement with American Idol
- Final two Idols deliver a Ford Focus to their favorite teacher during the American Idol finale; Ford donates $30,000 through Drive One 4 UR school program
DEARBORN, Mich., May 25, 2011 – As fans across the country wait to find out whether Scotty McCreery or Lauren Alaina will be the next American Idol, Ford is marking its 10th season as a sponsor of the hit FOX television show that has enabled the Blue Oval to engage millions of consumers with its products and technologies.
“American Idol’s high ratings make it a mini-Super Bowl every week,” said Crystal Worthem, Ford Brand Content and Alliances manager. “The show attracts a huge audience that is able to connect with our…READ MORE
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by Ford in the News on December 8, 2010
Technology and safety continue to be at the forefront of new Ford products. By the end of 2011, Ford will continue this trend by making its innovative Rear View Camera System available on nearly all Ford and Lincoln models.
“Ford is making new innovations such as the Rear View Camera System available to a wide range of customers in most of our vehicles to help them see better when reversing,” said Jim Buczkowski, director of electrical and electronics systems engineering at Ford. “Our research shows that visibility is one of the biggest customer concerns today, which is why we are the only company to offer a Rear View Camera System, Blind Spot Mirrors and the radar-based Blind Spot Information System with Cross Traffic system.”
Rear view cameras are intended to enhance visibility directly behind a vehicle. The camera, embedded in the rear of the vehicle, sends images to the driver via a rearview mirror or the navigation system screen. Ford’s system in particular features images that are overlaid with lines, indicating the width of the vehicle. The system also works in low light, making it useful in even the darkest parking spaces.
“We believe Ford’s Rear View Camera System is easiest to use because there are lines to mark the vehicle’s size for easier parking in tight spots,” Buczkowski said.
Vehicles receiving ford’s system will include the new 2011 Explorer. Ford believes it’s important to offer such a system on full-size pickups, vans and crossovers because it helps truck owners align and hitch trailers.
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AVONDALE, Ariz. — Jimmie Johnson didn’t have the fastest car in Sunday’s Kobalt Tools 500 at Phoenix International Raceway — at the end of the day, race winner and pole-sitter Carl Edwards did.
Johnson, the four-time defending Cup Series champion, didn’t lead a lap. Denny Hamlin, ahead in the points and seeking his first title, led a race-high 190 laps.
Ultimately, none of that mattered. Short on fuel at the end of a race he had dominated, Hamlin short-pitted with Joe Gibbs Racing teammate Kyle Busch on Lap 298 of 312, while Edwards, Johnson and Kevin Harvick were conserving fuel after pit stops under caution on Lap 224.
All three won their gambles, and Hamlin, who finished 12th, saw his lead over second-place Johnson shrink from 33 points to 15 entering next Sunday’s season finale at Homestead-Miami Speedway. Harvick is third in the standings, 46 points behind Hamlin.
Edwards crossed the finish line 4.77 seconds ahead of runner-up Ryan Newman to break a winless streak of 70 races, dating to Homestead in November 2008. Edwards squeezed 88 laps out of his last tank of gas to win for the 17th time in his career, completing a sweep of a weekend that also included a victory in Saturday’s Nationwide Series race.
Joey Logano and Greg Biffle finished third and fourth, respectively, followed by Johnson and Harvick. Matt Kenseth, Mark Martin, Kurt Busch and Jamie McMurray completed the top 10.
“Everybody made it on fuel — is that what you’re telling me?” Hamlin radioed to crew chief Mike Ford after learning he had finished 12th.
“Good job today, man,” Ford replied. “I know that was ugly. That’s something we’ve got to work on.”
“What do we have to work on?” Hamlin asked.
“Mileage was awful,” Ford told him.
Indeed it was. Ford told Hamlin he was 12 laps short on fuel after the pit stop on Lap 224. Contrast that to Edwards, who raced Hamlin hard and passed him for the lead on Lap 266 and made it to the end of the race despite conserving fuel for only half of the last green-flag run.
“I wasn’t sure exactly what our status was,” Edwards said. “I don’t think [crew chief] Bob [Osborne] wanted to say it over the radio, or he just didn’t want to tell me, but I didn’t know what was going on. I thought we were 12 [laps] short, and the caution came out [on Lap 234], so I thought we were maybe six short or something like that.
“So when they dropped the green [on Lap 240], I started racing pretty hard, and I felt like I was a little faster than Denny, but then I realized, ‘Maybe he’s saving a little fuel, so I better save some.’ So I was saving. And then Kyle was falling back even farther behind me, and I thought, ‘OK, these guys are all saving fuel,’ and then Bob started telling me lap times, so I thought, ‘Why is he telling me lap times? Maybe he wants me to race here.’
“We had to establish the fact that he wanted me to race them, so that’s when I drove by Denny. … I only saved fuel for about half of that last run.”
Even as he was in gas-conservation mode inside his car, Johnson recognized the magnitude of his gamble. Failure meant the end to his hopes for a fifth title.
“If we ran out, yeah, we would have lost the chance to be the champions,” Johnson said. “But that kind of left my mind, and I really started focusing on what I needed to do to save gas. Really tried to eliminate my thoughts, any negative thoughts in my mind. Just save fuel … what I needed to do on the race track to save fuel.
“Before I knew it, the laps went by pretty quick — worked themselves down to the white flag. Once I came off of Turn 2 and down the back, I felt pretty good I’d make it to the start/finish line ahead of the 11 [Hamlin].
“My emotions tried to get the best of me. I was on the edge of my seat, but I kept talking myself off the ledge.”
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~ yahoo.com By Nadeem Muaddi
The 2010 Ford Mustang is an all-around fantastic Muscle Car, but with the Chevrolet Camaro offering a fresher look and more horsepower, the Mustang isn’t the value package it once was. That, however, is about to change. The 2011 Mustang will have an additional 95 horsepower and 40 pound-feet of torque in the V6 and 87 horsepower and 65 pound-feet of torque in the GT. Plus the GT is set to feature Ford’s legendary 5.0-liter V8 engine. If that weren’t enough, the 2011 Mustang V6 will lead the class with a 19/31 mpg fuel economy rating. These updates not only make the 2011 Mustang more competitive with the Camaro, but arguably better.
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“The purpose of Ford Motor Company Fund will be the alleviation of want and human suffering, and the betterment and improvement of mankind…” – Henry Ford II.
There is no larger purpose than the one set down more than 60 years ago by Henry Ford II when he announced formation of Ford Motor Company Fund.
Corporate citizenship has been a top priority at Ford Motor Company since its beginning in 1903. Henry Ford II expanded the legacy of his father and grandfather in 1949 when he established Ford Motor Company Fund. Today, Ford Motor Company Fund remains true to its original purpose and continues to help build communities through partnerships that address community needs.
In the aftermath of World War II and in the shadow of a growing Cold War, the world faced no shortage of challenges. At home, Henry Ford II also observed a troubling trend; he could see traditional sources of financial support for private institutions starting to fade away. The Ford Motor Company Fund was created to help fill the void.
In the beginning, the Ford Fund helped build hospitals, supported human services through the United Foundation and worked to fill Community Chests across the country. The Fund provided scholarships, laid the financial foundation for the University of Michigan-Dearborn and played an important role in developing Downtown Detroit’s Civic Center.
Today the global economy remains in distress and Ford Motor Company is a smaller company on the rebound, after weathering a hostile business environment.
Despite these challenges, Ford Motor Company Fund has remained committed and involved in helping to build communities throughout this period. Innovative initiatives include Driving Skills for Life for teenage drivers, Ford Partnership for Advanced Studies for communities involved in high school redesign and Ford College Community Challenge for teams of university students working to build sustainable communities. In addition, some 500 students annually receive scholarships with funding from Ford’s Blue Oval Scholars program and the Ford Volunteer Corps each year enrolls some 20,000 caring Ford employees and retirees, who repair shelters, feed the hungry and otherwise dedicate time and energy to community projects.
In 1949, Ford Motor Company Fund contributed nearly $1.5 million to support charities and community improvement efforts. During the six decades since, Ford Motor Company Fund has invested more than $1.3 billion to continue Ford’s legacy of caring, corporate responsibility and volunteerism into the future.
Ford Motor Company Fund is a charitable, non-profit corporation financed by contributions from Ford Motor Company.
Ford Motor Company Fund is not affiliated with the Ford Foundation, which is a totally separate entity from Ford Motor Company.
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By Bengt Halvorson Published August 13, 2010 TheCarConnection
The Boss is back. And no, we’re not talking about Bruce Springsteen or Tony Danza. There’s a 302 involved, which takes us back to a completely different boss: the original, championship-winning Parnelli Jones 1970 Trans Am car.
Just as with the Boss 302R, unveiled last year and offered in a very limited lot of 50, the new 2012 Ford Mustang Boss 302 Laguna Seca introduced this week gets a tighter suspension and chassis setup, along with aerodynamic improvements and a unique look. Now, at the start of the big Monterey weekend Ford is rolling out a Boss 302 Laguna Seca that celebrates Parnelli Jones’ 1970 season-opening victory.
Make no mistake about it, this isn’t an appearance package. Everything about the new Boss was tuned for those who want racetrack performance over comfort.
The 2011 Ford Mustang GT’s 5.0-liter V-8 engine carries into the Mustang Boss with only breathing changes and more aggressive engine controls. Altogether, the engine makes 440 horsepower (versus the standard GT’s 412 hp) and 380 pound-feet of torque.
With a race-duty clutch and short-throw six-speed manual, a 3.73 rear ratio, and limited-slip rear differential, the Boss 302 has the makings of a great track day Mustang. But there’s a lot more here that Ford finesses a completely new personality into the Boss as well—by making it sound considerable more savage than the Mustang GT.
Side pipes give the exhaust character
Ford’s powertrain team managed to give the new Mustang Boss the sound of a V-8 racecar while keeping it (just barely) street-legal. A special Boss intake has “minimum restrictions,” and the intake has been retuned, while the exhaust has reduced backpressure and was tuned to match the rush of intake noise. Of the four exhaust exits, two are much like the standard Mustang GT, crossing over and exiting at the back, but there are also lower-flow side pipes that produce a lot of sound yet don’t carry much exhaust volume. The whole setup is designed in such a way that it can be tuned down for areas that are more restrictive about sound.
Suspension and steering have been retuned as well, with higher-rate coil springs added front and back, matched with softer bushings and a larger rear stabilizer bar. Compared with the GT, the Boss rides 11 millimeters lower in front and 1 mm lower in back. Instead of adding an expensive modern electronically adjustable damper setup, Ford installed shocks that are similar to the original Gabrial shocks offered on the first Boss 302, with adjustment at the top of the shock towers and five different settings that would allow you to crank up feedback at the track then ride home more comfortably.
Traction and electronic stability control systems are different in the Boss to belp take advantage of the more aggressive settings, and it includes a sport mode that allows more aggressive driving before intervening. Even for those planning to use the Boss mainly on the track, think of it as training wheels.
The Boss 302 also adds to the Mustang GT’s Brembo four-piston brake system in front by adding a special high-performance pad compound, vented brake shields, and a unique ABS calibration. Low-compressibility brake lines allow an even firmer, more direct pedal feel, and stopping distances have been cut by about three feet from 60 mph.
Ford has added eleven pounds of sound-deadening material to the Boss so that occupants can enjoy the much louder exhaust sound without being completely shell-shocked.
With either a black or white roof panel, the Boss 302R will be offered in five racy colors: Competition Orange, Performance White, Kona Blue Metallic, Yellow Blaze Tri-Coat Metallic and Race Red.
Retro-functional aerodynamics, 155-mph top speed
Fog-lamp openings have been blocked off, with an aerodynamically functional, more aggressive lower air splitter giving a clear nod back to the original 302R—and helping to enable that 155-mph top speed. A rear spoiler was chosen to compliment the front and reduce drag, and underbody aerodynamics were also improved.
Inside, the new Boss gets suedelike Alcantara trim and a unique Boss steering wheel, plus a dark metallic instrument panel finish, special gauge cluster and door trim, and a black pool-cue shifter ball. It also gets “Powered by Ford” doorsill plates.
Those who are planning to spend a little more time in their Boss—or just want to impress a bit more—will want the optional Recaro seats, which are shared with the GT500.
Chief engineer Dave Paricak explained that 40 years after the original racing icon, the team was determined to do it right or not do it at all. “no one on the team was going to let Boss become a sticker and wheel package.”
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DEARBORN, Mich., Aug. 6, 2010 – Ford Motor Company is launching a new corporate advertising campaign targeting the African American community that centers on the company’s strengths as it relates to quality, technology, the environment and the community.
The fully integrated marketing ALL-IN campaign provides an opportunity for Ford to tell its turnaround story through the eyes of individuals who play a key role in shaping Ford Motor Company. Its goal is to reach those consumers who may be familiar with the Ford brand and its recent success stories, but might not be aware of some behind-the-scenes moments and collective efforts that took place as part of the company’s turnaround plan.
“Our strategy with the ALL IN campaign was simple – we wanted to share Ford’s turnaround story in a way where we could highlight the “All In” approach that had to come into play as it relates to individuals from all areas of the business coming together to reach common goals,” said Shawn Lollie, Ford multicultural marketing manager. “Through this campaign, we get the chance to tell some of those stories while also shining a spotlight on key African American executives inside Ford who helped to create the Ford of today.”
CBS Sports personality James Brown a key figure in ALL IN digital execution
In addition to print ads, radio spots and event integrations, the campaign includes a digital component that features CBS Sports personality James Brown. Brown, who has partnered with Ford in the past as part of its 2010 Ford Taurus launch campaign narrates the Ford story through a series of web videos that speak to quality, technology, the community and the environment.
The videos include one-on-one conversations, with Brown as moderator and the Ford executives discussing their personal success stories and talking about the past, present and future of the company. The web videos will live on www.fordurban.com and will also be shown at major African American-sponsored events throughout the year.
Ford’s Group Vice President of Global Quality, Bennie Fowler; John Viera, director of sustainable business strategies; Pamela Alexander, director of community development, Ford Motor Company Fund; and Jason Johnson, a product development engineer at Ford are all featured as part of the digital execution.
The entire advertising campaign was created by The UniWorld Group, Ford’s African American advertising agency of record.
For more information on the ALL IN campaign or to view the web videos, please visit www.fordurban.com.
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By Sporting News Wire Service August 2, 2010
LONG POND, Pa. — With his team owner at the Mayo Clinic recovering from injuries sustained in a plane crash, Greg Biffle found the remedy for the ills of Roush Fenway Racing and Ford’s racing program.
Pulling away from the rest of the field after a rain delay of more than 17 minutes, Biffle beat pole-sitter Tony Stewart to the finish line by 3.598 seconds to win Sunday’s Sunoco Red Cross Pennsylvania 500 at Pocono Raceway.
The victory, Biffle’s 15th in the Cup Series, was his first since 2008 and the first for Ford and owner Jack Roush since Jamie McMurray won at Talladega this past November.
“I wish he was here, and I’m sure he’s watching, and this one’s for him,” Biffle said of Roush, who suffered injuries to his face and eye when he crash-landed his plane Tuesday night in Oshkosh, Wis. “It’s been really tough. We worked so hard.”
Roush released a statement calling it a “proud day” for the entire organization.
“They’ve done a wonderful job and this is just the beginning of the rewards that have resulted from all of their hard work,” he said.
Biffle said Roush called him in Victory Lane and the owner said, “he never met somebody that had the will to win like I do.”
“I’m glad he thinks of me like that,” Biffle said. “No matter how grim the outcome can be, I’ll still be digging.”
Biffle won Chase races at New Hampshire and Dover in 2008 before falling into a 64-race winless drought. Biffle was winless last year for the first full season of his career. He joked in Victory Lane he had forgotten how to celebrate.
“We know we have a great team and I know I can do it behind the wheel and we were able to prove it [Sunday],” Biffle said.
Biffle’s crew kept the same car after driving the No. 16 Ford to a season-high third-place finish last week at Indianapolis. Before Indianapolis, he finished 16th-20th-35th in his past three races and hardly seemed like a Chase contender.
Not now. Biffle’s strongly positioned himself for a spot in the 12-driver Chase field
“The whole company needed it,” Biffle crew chief Greg Erwin said. “I can’t really explain what this means. I know [Roush] is with us. This is a brand-new car at Indianapolis and we brought it here because we liked it so much.”
Carl Edwards, who came home third, spoke with Roush on Sunday morning and said his boss sounded in good spirits.
“He was Jack,” Edwards said. “Don’t mess anything up. Don’t wreck. He’s been through a lot this last week. He really needed that victory. That’s pretty cool. I’m sure he’s really hard to handle for all those nurses in the hospital.”
Series points leader Kevin Harvick was fourth and Denny Hamlin fifth. Sixth-place finisher Jeff Gordon saw his bid for his first victory since April 2009 disappear when a four-tire stop under caution on Lap 167 of 200 left him mired in traffic behind cars that took two tires or fuel only. Gordon led 39 laps, second only to teammate Jimmie Johnson’s 96.
The start of the 500-mile race was delayed by rain, and another rain delay was the second time the race was red-flagged. After a stoppage of nearly 29 minutes to clear the debris from a horrific crash involving Kurt Busch, Elliott Sadler and Clint Bowyer on Lap 165, the race took a bizarre turn. All of the lead-lap drivers — except Sam Hornish Jr. — came to pit road for four tires, two tires or fuel only.
Hornish stayed on the track, inherited the lead and ran 11 laps under yellow before NASCAR stopped the field on pit road with 23 laps remaining. But, after the rain delay, Biffle went to the front on the restart on Lap 180 and never looked back.
The rain was exactly what Biffle needed to win the race.
“I felt like we didn’t have the best car [Sunday],” he said. “For some reason, when it cooled down, this car just took off — that’s all there was to it. The temperature cooled down, we really didn’t make any adjustments, and the thing just started going on the restarts and got in clean air, and the thing just took off. I don’t know what happened.”
Hornish raced hard over the last 21 laps but faded to 11th at the finish.
Gordon was fourth when the field restarted on Lap 151 after a debris caution. Juan Montoya, who had short-pitted before the leaders came to pit road under caution on Lap 146, had the lead by virtue of staying on the track. Dale Earnhardt Jr., who took two tires under caution, was second.
Though Gordon passed three cars to take the top spot on Lap 151, Montoya regained the lead on Lap 152, only to surrender it at the stripe a lap later. Gordon finally cleared Montoya through Turn 3 on Lap 154 and pulled away before two quick cautions slowed and ultimately stopped the race.
Earnhardt spun off Turn 1 to cause the fourth yellow on Lap 158, but no one near the front of the field came to pit road, being outside the pit window that would allow them to finish the race without another stop.
On Lap 165, Johnson attempted to bump-draft Busch as the cars approached Turn 2 and instead turned the No. 2 Dodge sideways. After twice turning across the nose of Bowyer’s Chevrolet, Busch slammed into the inside fence.
Busch’s analysis of the incident was succinct. “I got wrecked on the straightaway,” he said. “Jimmie Johnson drove straight through us.”
Johnson wasn’t surprised by Busch’s assessment.
“Kurt isn’t very fond of me,” Johnson said. “He never has been. I think when he has a chance to take a shot at me, he’ll probably do so. But certainly nothing intentional, and if he’d like to talk about it, I’m more than willing to talk about it.”
Johnson, who apologized over his radio, explained his side of the incident.
“I came up to bump-draft him and push him along down the back straightaway,” Johnson said. “So, we did make some contact. He was already wobbling, and I bumped him, and then it [Busch's No. 2 Dodge] was wobbling some more, then eventually it did a lazy turn to the right and into the wall.
“I certainly feel bad. I’m glad the No. 19 [Sadler] is OK. I understand he took a heck of a hit. Last thing I wanted to do was cause a wreck or crash the No. 2 or anything like that. I feel bad about that, but we were all just racing real hard down the back.”
Sadler got the worst of the melee, as his No. 19 Ford slowed and then spun after contact from behind. Sadler’s car plowed nose-first into the inside guardrail and berm behind it with enough force to rip the engine from the car.
When safety trucks removed the debris from the infield, Sadler’s car rode on one wrecker, the engine on another. Despite the severity of the impact, Sadler later walked out of the infield care center.
“I’m fine. I’m OK,” he said. “I’m a little sore, I think, from where the belts grabbed me. It knocked the breath out of me pretty good, but it’s definitely the hardest hit I’ve ever had in a race car.
“I’m not sure what happened. I know some guys got spun out and moved up in front of us, and I saw some smoke. Everybody started checking up, and I checked up, but whoever was behind did not — and ran in the back of us and knocked me down through the grass.”
The Associated Press contributed to this report
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•The new Ford Explorer offers customers an array of convenience technologies to tailor their SUV experience to their individual wants and needs
•Technologies such as MyFord Touch™ driver connect technology and Ford SYNC® communications and entertainment integration add convenience while helping keep customers engaged and focused on driving
•Explorer offers a Sony® Audio System with HD Radio™, media hub with two USB ports, an SD card reader and RCA video input jacks accessible through an 8-inch LCD screen with intuitive five-way controls mounted on the steering wheel
•2011 Explorer will be available in base, XLT and Limited trim series with multiple package offerings, such as adaptive cruise control and collision warning with brake support, BLIS® (Blind Spot Information System) with cross-traffic alert and active park assist
DEARBORN, Mich., July 26, 2010 – The all-new Ford Explorer will offer SUV customers a broad range of trim levels and customer convenience and connectivity technologies that will raise the eyebrows among even luxury SUV owners.
“Today’s SUV customers really aren’t interested in compromising,” said Amy Marentic, group marketing manager. “They want luxury, convenience and technology with their all-road capability. Until now, they had to choose a luxury SUV to get the features they want – a feature level that this all-new, industry-leading Explorer now exceeds.”
The new Explorer challenges the SUV status quo by offering luxury levels of convenience, connectivity and technology. From the highly equipped base model that includes MyFord driver connect technology through the volume-series XLT to the luxurious Limited series, Explorer provides SUV buyers unexpected technologies and conveniences normally found in premium SUVs.
Blind spot monitoring, which looks out for the driver when backing from a parking spot with limited visibility, adaptive cruise control that safely monitors vehicles ahead, and active park assist that aids in finding and executing a parallel parking maneuver all represent technologies a buyer might expect to find when shopping premium SUVs. The all-new Explorer offers these and more.
Base is the new well-equipped
The base Explorer delivers a strong package of customer convenience and technology features, with the following items as standard equipment:
•Hill start assist
•Dual chrome exhaust tips
•Projector-style headlamps
•Power remote sideview mirror
•LED taillamps
•Air filtration system
•Media hub, including an auxiliary input jack
•Four 12-volt power points
•Second- and third-row dome/map lights
•Tilt/telescoping steering column
•Steering wheel-mounted five-way and secondary audio controls
•Cruise control
•Power windows with one-touch driver’s down
•Single CD/MP3-capable six-speaker audio system
•MyKey™ owner control feature
•Keyless entry remote
The base Explorer features cloth seats with first-row adjustable buckets, a 60/40 split fold-flat bench seat in the second row, and a 50/50 third-row split folding bench.
XLT volume series adds tasteful touches
The all-new 2011 Explorer XLT offers all the base model equipment with a higher level of harmonizing chrome and satin-finish accent trim, 18-inch aluminum wheels, unique cloth seating, leather covering for steering wheel and shift knob, SelectShift Automatic™ transmission, SecuriCode™ keyless entry keypad, fog lamps, SIRIUS® Satellite Radio (including a prepaid six-month subscription in 48 contiguous states), perimeter alarm and reverse sensing system.
Customers specifying Explorer XLT models are offered broader option choices, including the following packages:
•Driver Connection Package includes MyFord Touch driver connect technology with two driver-configurable LCD cluster screens, an 8-inch color touch screen in the center stack, expanded media hub with USB ports, an SD card reader and RCA video input jacks, Ford SYNC and electrochromic interior rearview mirror
•Comfort Package includes leather-trimmed, heated seats with 10-way power adjustment for driver and six-way power adjustment for first-row passenger. Also includes four-way first-row head restraints
A premium audio system with eight speakers, rear view camera and dual-zone electronic automatic temperature control is also available.
Explorer XLT also offers a dual-panel moonroof, power-operated liftgate, BLIS with cross-traffic alert, inflatable second-row seat belts for outboard seating positions, 20-inch polished aluminum wheels, and premium paint colors – White Platinum Metallic Tri-Coat and Red Candy Tinted Clearcoat – as stand-alone options.
Range-topping Limited adds more luxury
SUV buyers seeking luxury with their capability will be impressed with the generous levels of convenience and connectivity technologies offered in the all-new Explorer Limited. From remote start through a 10-way leather-trimmed driver’s seat to adjustable pedals with memory settings, Limited takes Explorer luxury to a higher level.
Visual distinction is assured with a unique body-color grille, body-color PowerFold® sideview mirrors with memory functionality, and 20-inch painted aluminum wheels.
Explorer Limited includes all of the feature content offered in the XLT, plus:
•Ambient lighting
•Adjustable pedals with memory
•Cargo net
•Dual-zone electronic automatic temperature control
•Leather-trimmed, heated seats
•10-way power driver’s seat with power lumbar and recline
•Six-way power first-row passenger seat with lumbar and recline
•Second-row 60/40 split bench seat with armrest and dual cupholders
•Electrochromic interior rearview mirror
•Sony® Audio System with high-definition radio and 12 speakers
•Rear view camera
•Remote start
•110-volt outlet
• SYNC voice-activated communications and entertainment system
•Intelligent Access with push-button start
•Universal garage door opener
The most luxurious Explorer model also comes standard with MyFord Touchdriver connect technology. This includes a pair of cluster-mounted driver-configurable displays, an 8-inch LCD color touch screen in the center stack with compass and temperature display, media hub with a pair of USB ports, and an SD card reader and RCA video input jacks. Explorer Limited offers five-way supplemental controls on the steering wheel.
The all-new Explorer Limited can be further enhanced with a pair of series-specific option packages that add even more luxury, convenience and safety:
•Limited Package 1adds the voice-activated Navigation System, a single CD/MP3 player, SD card for map and point-of-interest storage, and integrated SIRIUS Travel Link™. Also included are perforated leather-trimmed seats with heating and cooling functionality for driver and first-row passenger, PowerFoldthird-row seating, a 10-way power adjustable first-row passenger seat with power lumbar and a power-assisted liftgate
•Limited Package 2provides active park assist, adaptive cruise control and collision warning with brake support, rain-sensing wipers, BLIS with cross-traffic alert and HID headlamps
Explorer Limited also offers second-row captain’s chairs and a second-row console for SUV buyers placing a higher priority on rear seat luxury and seating comfort.
“All these features help the all-new Ford Explorer challenge the notion of what SUVs can offer customers,” Marentic said. “This level of luxury, capability, convenience and connectivity, combined with jaw-dropping fuel efficiency, is the kind of leadership today’s SUV customers need and appreciate, coming from a nameplate they know and trust – Ford Explorer.”
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