Ford customers said MyFord Touch^® could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system – launching first on the new 2013 Ford Escape, Flex and Taurus.

Ford is set to return for the third consecutive year as the exclusive automotive partner of the 2011 Essence Music Festival being held this July 4 weekend in New Orleans. Kanye West and Mary J. Blige are slated to headline the festival, with main stage performances by Jill Scott, Chaka Khan and El Debarge. Touted as the largest African American music and culture event in the U.S., the Essence Music Festival attracts an estimated 250,000 participants, in addition to being a benchmark of New Orleans tourism.

As a proud and active partner of the festival, Ford has created special opportunities for the city of New Orleans and festival attendees, including the chance for one festival attendee to win the keys to an all-new 2012 Ford Focus, a vehicle that gets up to 40 mpg; an exclusive broadcast with The Steve Harvey Morning Show; and celebrity autographs at… READ MORE

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Kelley Blue Book’s kbb.com editors have compiled their 2011 Top 10 Coolest New Cars Under $18,000 list and two Ford vehicles have made the cut. The “Euro-sweetened 2012 Focus,” kbb.com says, offers “head-turning looks, sporty handling and a healthy standard equipment list in an efficient and affordable package.” And the editors expect the 2011 Fiesta will be a perennial favorite: “Its European looks and well-crafted interior outclass everything else in the category, and its sharp driving dynamics and nimble handling impress us every time we get behind the wheel.” Click here for the full release.

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Ford is tripling production capacity of its electrified vehicle lineup through 2013, further boosting volumes of its all-new C-MAX Hybrid and C-MAX Energi plug-in hybrid, which begin production next year. Ford will grow its electrified vehicle production capacity to more than 100,000 annually by 2013 thanks to increasing consumer appetites for green vehicles and desires for stylish new Focus-sized vehicles. Both C-MAX Hybrid and C-MAX Energi will be built alongside the all-new 2012 Ford Focus and Focus Electric at Ford’s Michigan Assembly Plant in Wayne, Mich., the first plant in the world to produce gasoline-powered vehicles, full-electric vehicles, hybrid and plug-in hybrids under one roof.

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DEARBORN, Mich., June 2, 2011 – Ford Motor Company is being honored with the 2011 Secretary of Defense Employer Support Freedom Award. Sponsored by the National Committee for Employer Support of the Guard and Reserve (ESGR), the Freedom Award is the highest honor bestowed upon America’s employers who provide exceptional support to their employees serving in the National Guard and Reserve.  

Ford is one of 15 companies nationwide to be selected for this prestigious award.  More than 4,000 nominations were submitted this year.

“We are proud of our employees who serve…READ MORE

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Ford revealed the Vertrek concept at the 2011 North American International Auto Show (NAIAS) in Detroit, previewing the company’s vision for a sleeker, sportier and more stylish compact SUV. Vertrek combines the best of Ford’s distinctive European kinetic design and driving quality with outstanding levels of cargo space, trailer-tow and off-road capability for North America, promising a vehicle that meets the needs of next-generation compact utility vehicle customers the world over.

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Published December 20, 2010 | FoxNews.com

Four years after abandoning the minivan segment, Ford is coming back in a big way with a very small car.

The C-Max seven-passenger people carrier has two sliding rear doors, a footprint smaller than a Fusion midsize sedan and a number of unique features that the Detroit automaker hopes will make it an appealing choice for young families. It’s size is truer to form to the original minivans of the 1980s than the current crop of vehicles to carry the description, most of which have stretched the term “mini” to new lengths, and is similar to the current Mazda5.

Along with a flexible 2-3-2 seating arrangement that includes a second row middle seat that can be folded and stowed away under the cushion of the right outboard seat for better access to the third row, the C-Max will be available with a slate of electronic options including a self-parking
system and an industry first foot-operated tailgate. With a smart key fob in your pocket or purse, all you have to do is swipe your foot under the rear bumper of the C-Max and the tailgate will open automatically, allowing you to access the cargo compartment while your hands are full.

The C-Max is aimed to be a fuel efficient alternative to larger crossovers and SUVs, and will come with a choice of two four cylinder engines when it goes on sale later this year. The top level option will be the smallest version of Ford’s new line of turbocharged engines, known as Ecoboost. The company predicts that the 168 horsepower motor will get 20 percent better fuel economy than similarly-powered engines.

The C-Max will make its public debut next January at the 2011 North American International Auto Show in Detroit.

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Ford has created a test drive like no other to kick-start the launch of the next-generation Ford Focus. The company is inviting digital influencers – established and aspiring alike – to participate in the inaugural global test drive of the next-generation Ford Focus. Winners will be among the first in the world to drive the all-new Focus ahead of its arrival in European and North American dealerships in early 2011 – and raise money for their favorite charities in the process.

The Focus Global Test Drive – Start More Than a Car program is another concrete example of the ongoing commitment by Ford to involve customers in the product development process and encourages them to tell the Ford story.

Beginning shortly after the 2010 Paris Motor, test-drive applications will be accepted to attend this first-of-its-kind event via Facebook on the Global Drive tab.

“The Global Test Drive gives us an opportunity to reach out to consumers around the world and involve them in the launch of our new Focus while giving to their local charity,” said Jim Farley, Group Vice President, Global Marketing, Sales and Service. “We’ve learned through our previous social media initiatives that turning the brand over to consumers early on helps build awareness and interest in the product.”

Applicants will be asked to submit a video clip to the Focus Facebook page explaining why they should be selected to participate in the event and how they might “Start Something More” with a charitable cause in their community with a donation from Ford.

Each driver will be awarded the local-market equivalent of $10,000 (USD) for a charitable cause, with up to $500,000 (USD) in total contributions around the world.

Participants will be chosen based on a combination of their reach in social networks, content creation skills and volume of “likes” generated, among other factors. Ford also will invite established bloggers and online influencers.

The Focus Global Test Drive event will be held in early 2011 in southern Europe. Behind-the-wheel activities will be designed to give the participants an early yet comprehensive look at the next new car from Ford in fun and unusual ways. Participants will be asked to capture and document their experiences for sharing within their individual social network spheres.

Click here to visit the Ford Focus Facebook page and see more details.

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