DEARBORN, Mich., Sept. 20, 2011 – In a step to further enhance the SYNC® experience, Ford is adding Operator Assist, a new free service that allows users to connect with a live person, as a standard feature of SYNC Services.

Previously in beta test trial phase, the service is now available as part of SYNC Services and joins the growing list of cloud-based driver assistance features offered by Ford Motor Company.

“This isn’t just about offering customers a back-up option to the services we have already. This is about giving customers a variety of choices when it comes to how they would like to receive information,” said Doug VanDagens, director, Ford Connected Services Solutions Organization.

How it works
Cloud-based, on-demand, voice-activated SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings along with business searches and turn-by-turn directions. Seventy percent of all SYNC Services calls are for… read more

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DEARBORN, Mich., August 1, 2011 – Ford is making hands-free, voice-controlled in-car connectivity even more affordable, announcing both a $100 price drop for Ford SYNC® along with expanded availability by offering it as an option on base trim levels for the first time.

“Ford SYNC is making a difference. Our customers love it and recommend it, and our dealers want it on more products,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “SYNC already has brought hands-free, voice-activated in-car connectivity to millions, helping keep drivers’ eyes on the road and hands on the wheel. Now, Ford is making it even easier for customers to afford exactly what they want.”

The move marks the company’s latest push to make voice control the primary and safest way for customers to access their favorite mobile devices while… read more

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