Ford’s flagship sedan gets more fuel economy, technology, sportier dynamics

The next Taurus, revealed this week at the New York Auto Show, adds sportier looks, torque vectoring control, curve control and MyFord Touch™ powered by SYNC®. For 2013, Ford’s smartest sedan gets even smarter. Its all-new 2.0-liter EcoBoost™ four-cylinder option offers up at least 31 mpg on the highway while the new standard 3.5-liter V6 adds Ti-VCT, increasing both fuel economy and horsepower. The high-performance Taurus SHO continues with the 3.5-liter EcoBoost V6, and is the sportiest model yet to wear the coveted SHO badge.

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WAYNE, Mich., March 17, 2011 – Ford Motor Company is celebrating production of its all-new global Ford Focus, built for North American customers in its completely transformed Michigan Assembly Plant (MAP). Following a $550 million transformation, the plant features an environmentally friendly workplace with flexible manufacturing capability and a motivated, specially trained work force ready to deliver a fuel-efficient new car to the marketplace.

“MAP epitomizes the best of what Ford stands for – fuel efficiency, quality, smart technology,” said Mark Fields, president of The Americas. “Focus delivers even more of what customers truly want and value – and this new car could not arrive in the market at a better time.”

The new Focus sets a new standard in the small car segment in North America, offering more technology and features than more expensive European cars, such as SYNC® with Traffic, Directions and Information, MyFord Touch™, active park assist and Wi-Fi access, while delivering up to an unsurpassed 40 mpg with an automatic transmission.

Fuel economy and greener driving will be built into each new vehicle slated for production at MAP. With its flexible manufacturing system, Ford workers can build multiple models on one or more platforms in the same facility. The Focus Electric zero-emission battery electric vehicle is slated to go into production late this year at the plant, followed by production of the new C-MAX Hybrid and C-MAX Energi plug-in hybrid in 2012.

With this product lineup, Ford’s Michigan Assembly Plant will be the first facility in the world capable of building a full array of vehicles – gas-powered, electric, hybrid and plug-in hybrid – all on the same production line.

The company’s investment in Wayne, Mich., is supported by strong partnerships at the state, county and local level, as well as by Ford’s green partnership with the U.S. Department of Energy. Michigan Assembly Plant is one of 11 Ford facilities in the U.S. participating in the Advanced Technology Vehicles Manufacturing Loan Program initiated by Congress and implemented by the Obama administration. This green loan program is helping to develop advanced technology vehicles and strengthen American manufacturing across the country. Ford, Nissan, Tesla, Fisker and Vehicle Production Group (VPG) are all participants in this initiative.

Making Ford vehicles smarter, greener
MAP is Ford’s most flexible plant, thanks to reprogrammable tooling in the body shop, standardized equipment in the paint shop and a common-build sequence in final assembly. This flexibility allows the Ford team to produce multiple models on the same assembly line – and in even more environmentally friendly ways.

In its flexible body shop, at least 80 percent of MAP’s robotic equipment can be programmed to weld various-sized vehicles – a Ford first. And, MAP’s integrated stamping facility allows the stamping and welding of all large sheet-metal parts on-site, ensuring maximum quality and minimum overhead.

The plant also will employ an efficient, synchronous material flow, where parts and other components will move in kits to each operator, providing employees with the tools they need in the sequence they will need them.

Michigan Assembly is the first U.S. plant to commercially use a three-wet paint application that will save about $3 million in production in natural gas and electricity – without compromising Ford’s paint quality or durability.

“In most other automotive plants, we apply a layer of paint called the primer coat and we bake the unit, and then we put on the base coat and the clear coat, and we bake it again,” said John Nowak, environmental engineer. “The three-wet process allows us to put on primer, base and clear, and bake it only once. We save all the electricity from the blowers that run the booths and the ovens, plus all the natural gas from heating the air and the ovens. Ford is leading the way on this greener, cleaner paint process.”

Because of the differences in technique – including robotic processing, elimination of equipment and associated pollutants, and increased line speed – the three-wet paint process produces 6,000 metric tons fewer CO2 emissions per year compared to waterborne systems and 8,000 metric tons fewer CO2 emissions per year compared to conventional high-solvent-borne systems. There also is a Volatile Organic Compounds (VOC) emissions savings of 5 percent related to processing.

Driving on sunshine
MAP also boasts one of the largest solar power generation systems in the state as well as several electric vehicle charging stations, allowing the plant to operate on a blend of renewable and conventional electricity.

Renewable energy collected by the solar panels directly feeds the energy-efficient microgrid, helping power the plant. When the plant is inactive, such as holidays, the stored solar energy will provide power during periods of insufficient or inconsistent sunlight. The projected energy cost savings is approximately $160,000 per year.

“We have taken steps great and small to make the plant as green as possible,” Nowak said. “Our goal was to help the 4,000 Ford employees make this several-million-square-foot facility truly environmentally friendly and cost-efficient.”

The plant also has 10 electric vehicle charging stations that recharge electric switcher trucks that transport parts between adjacent facilities – saving an estimated 86,000 gallons of gas a year.

Plus, the 50 percent of the parts arriving for the all-new Focus that come from Europe, packed in cardboard, are carefully collected, sorted and recycled, as is the bubble wrap, the Styrofoam and water bottles used by employees. Even the temporary wooden partitions that were put up as the plant was revamped and remodeled were donated to the local Habitat for Humanity.

Quality focus
But equipment isn’t all it takes for a plant transformation to occur. Work force training is equally important. Doug Mertz, organization development manager at MAP, worked with the team to develop training that would focus on the plant’s operating principles – safety, quality and flexible manufacturing – with high priority placed on respect for people, product and processes.

Group leaders from Wayne Assembly Plant participated in an intense, three-week quality education, which included pre-builds of the new Focus and in-depth training on safety, ergonomics and work-station design. In addition, group leaders were trained on “soft skills,” such as developmental leadership, personality preferences and their impact on behavior, conflict resolution, change management, techniques for teaching others, and other skills to aid in situations specific to their base departments.

“Since the group leaders would be training the base operators when they came to the MAP site, we wanted them to understand not only the implication of performing their job correctly, but also the impact that performing the job incorrectly would have downstream,” said Mertz.

As the full MAP salaried and hourly work force arrived at Michigan Assembly Plant, operating patterns helped to ease the transition. The first week, the normally two-shift operation was combined into one so that group leaders on both day and afternoon shifts could work collectively with their teams and ensure standardization of work practices. Shifts continued to overlap so line employees could work together and minimize variability on job performance.

“The all-new Ford Focus is truly global in the sense that we’ve created it to satisfy the needs and wants of people all around the world,” said Plant Manager Rob Webber. “This has been an exciting challenge but one we’re ready for. We have the people and processes in place to deliver on the promise of the new Ford Focus and the many products to come.”

Inside MAP
Click here for video of the all-new Ford Focus on the assembly line at Michigan Assembly Plant.

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2011 Ford Edge Wins Canadian Utility Vehicle of the Year

TORONTO, Ontario, February 17, 2011 – The 2011 Ford Edge was named ‘Canadian Utility of the Year’ by the Automobile Journalists Association of Canada (AJAC) at the Canadian International Auto Show.

“We are pleased to receive the 2011 Canadian Utility of the Year award from AJAC,” said David Mondragon, president and CEO, Ford of Canada. “The Canadian-built 2011 Ford Edge features industry-leading technologies that create a whole new in-vehicle experience.”

The Ford Edge was put through its paces, undergoing strenuous road and track testing by teams of skilled drivers who performed uninterrupted comparisons of each vehicle under the same conditions.

Through the evaluations of a panel of judges from AJAC’s TestFest, the 2011 Ford Edge came out as the winner.

The Ford Edge blends technology, design and class-leading powertrains in a revamped package. An industry-first MyFord Touch driver connect technology powered by SYNC® provides a smarter and simpler way to connect drivers with in-car technologies and their digital lives.

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•The new Ford Explorer offers customers an array of convenience technologies to tailor their SUV experience to their individual wants and needs
•Technologies such as MyFord Touch™ driver connect technology and Ford SYNC® communications and entertainment integration add convenience while helping keep customers engaged and focused on driving
•Explorer offers a Sony® Audio System with HD Radio™, media hub with two USB ports, an SD card reader and RCA video input jacks accessible through an 8-inch LCD screen with intuitive five-way controls mounted on the steering wheel
•2011 Explorer will be available in base, XLT and Limited trim series with multiple package offerings, such as adaptive cruise control and collision warning with brake support, BLIS® (Blind Spot Information System) with cross-traffic alert and active park assist

DEARBORN, Mich., July 26, 2010 – The all-new Ford Explorer will offer SUV customers a broad range of trim levels and customer convenience and connectivity technologies that will raise the eyebrows among even luxury SUV owners.

“Today’s SUV customers really aren’t interested in compromising,” said Amy Marentic, group marketing manager. “They want luxury, convenience and technology with their all-road capability. Until now, they had to choose a luxury SUV to get the features they want – a feature level that this all-new, industry-leading Explorer now exceeds.”

The new Explorer challenges the SUV status quo by offering luxury levels of convenience, connectivity and technology. From the highly equipped base model that includes MyFord driver connect technology through the volume-series XLT to the luxurious Limited series, Explorer provides SUV buyers unexpected technologies and conveniences normally found in premium SUVs.

Blind spot monitoring, which looks out for the driver when backing from a parking spot with limited visibility, adaptive cruise control that safely monitors vehicles ahead, and active park assist that aids in finding and executing a parallel parking maneuver all represent technologies a buyer might expect to find when shopping premium SUVs. The all-new Explorer offers these and more.

Base is the new well-equipped
The base Explorer delivers a strong package of customer convenience and technology features, with the following items as standard equipment:

•Hill start assist
•Dual chrome exhaust tips
•Projector-style headlamps
•Power remote sideview mirror
•LED taillamps
•Air filtration system
•Media hub, including an auxiliary input jack
•Four 12-volt power points
•Second- and third-row dome/map lights
•Tilt/telescoping steering column
•Steering wheel-mounted five-way and secondary audio controls
•Cruise control
•Power windows with one-touch driver’s down
•Single CD/MP3-capable six-speaker audio system
•MyKey™ owner control feature
•Keyless entry remote

The base Explorer features cloth seats with first-row adjustable buckets, a 60/40 split fold-flat bench seat in the second row, and a 50/50 third-row split folding bench.

XLT volume series adds tasteful touches
The all-new 2011 Explorer XLT offers all the base model equipment with a higher level of harmonizing chrome and satin-finish accent trim, 18-inch aluminum wheels, unique cloth seating, leather covering for steering wheel and shift knob, SelectShift Automatic™ transmission, SecuriCode™ keyless entry keypad, fog lamps, SIRIUS® Satellite Radio (including a prepaid six-month subscription in 48 contiguous states), perimeter alarm and reverse sensing system.

Customers specifying Explorer XLT models are offered broader option choices, including the following packages:

•Driver Connection Package includes MyFord Touch driver connect technology with two driver-configurable LCD cluster screens, an 8-inch color touch screen in the center stack, expanded media hub with USB ports, an SD card reader and RCA video input jacks, Ford SYNC and electrochromic interior rearview mirror
•Comfort Package includes leather-trimmed, heated seats with 10-way power adjustment for driver and six-way power adjustment for first-row passenger. Also includes four-way first-row head restraints

A premium audio system with eight speakers, rear view camera and dual-zone electronic automatic temperature control is also available.

Explorer XLT also offers a dual-panel moonroof, power-operated liftgate, BLIS with cross-traffic alert, inflatable second-row seat belts for outboard seating positions, 20-inch polished aluminum wheels, and premium paint colors – White Platinum Metallic Tri-Coat and Red Candy Tinted Clearcoat – as stand-alone options.

Range-topping Limited adds more luxury
SUV buyers seeking luxury with their capability will be impressed with the generous levels of convenience and connectivity technologies offered in the all-new Explorer Limited. From remote start through a 10-way leather-trimmed driver’s seat to adjustable pedals with memory settings, Limited takes Explorer luxury to a higher level.

Visual distinction is assured with a unique body-color grille, body-color PowerFold® sideview mirrors with memory functionality, and 20-inch painted aluminum wheels.

Explorer Limited includes all of the feature content offered in the XLT, plus:

•Ambient lighting
•Adjustable pedals with memory
•Cargo net
•Dual-zone electronic automatic temperature control
•Leather-trimmed, heated seats
•10-way power driver’s seat with power lumbar and recline
•Six-way power first-row passenger seat with lumbar and recline
•Second-row 60/40 split bench seat with armrest and dual cupholders
•Electrochromic interior rearview mirror
•Sony® Audio System with high-definition radio and 12 speakers
•Rear view camera
•Remote start
•110-volt outlet
• SYNC voice-activated communications and entertainment system
•Intelligent Access with push-button start
•Universal garage door opener

The most luxurious Explorer model also comes standard with MyFord Touchdriver connect technology. This includes a pair of cluster-mounted driver-configurable displays, an 8-inch LCD color touch screen in the center stack with compass and temperature display, media hub with a pair of USB ports, and an SD card reader and RCA video input jacks. Explorer Limited offers five-way supplemental controls on the steering wheel.

The all-new Explorer Limited can be further enhanced with a pair of series-specific option packages that add even more luxury, convenience and safety:

•Limited Package 1adds the voice-activated Navigation System, a single CD/MP3 player, SD card for map and point-of-interest storage, and integrated SIRIUS Travel Link™. Also included are perforated leather-trimmed seats with heating and cooling functionality for driver and first-row passenger, PowerFoldthird-row seating, a 10-way power adjustable first-row passenger seat with power lumbar and a power-assisted liftgate
•Limited Package 2provides active park assist, adaptive cruise control and collision warning with brake support, rain-sensing wipers, BLIS with cross-traffic alert and HID headlamps

Explorer Limited also offers second-row captain’s chairs and a second-row console for SUV buyers placing a higher priority on rear seat luxury and seating comfort.

“All these features help the all-new Ford Explorer challenge the notion of what SUVs can offer customers,” Marentic said. “This level of luxury, capability, convenience and connectivity, combined with jaw-dropping fuel efficiency, is the kind of leadership today’s SUV customers need and appreciate, coming from a nameplate they know and trust – Ford Explorer.”

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