Vertrek represents Ford’s vision for next generation SUV

Ford revealed the Vertrek concept at the 2011 North American International Auto Show (NAIAS) in Detroit, previewing the company’s vision for a sleeker, sportier and more stylish compact SUV. Vertrek combines the best of Ford’s distinctive European kinetic design and driving quality with outstanding levels of cargo space, trailer-tow and off-road capability for North America, promising a vehicle that meets the needs of next-generation compact utility vehicle customers the world over.

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Ford To Roll Out Rear Cameras On All Models

by Ford in the News on December 8, 2010

Technology and safety continue to be at the forefront of new Ford products. By the end of 2011, Ford will continue this trend by making its innovative Rear View Camera System available on nearly all Ford and Lincoln models.

“Ford is making new innovations such as the Rear View Camera System available to a wide range of customers in most of our vehicles to help them see better when reversing,” said Jim Buczkowski, director of electrical and electronics systems engineering at Ford. “Our research shows that visibility is one of the biggest customer concerns today, which is why we are the only company to offer a Rear View Camera System, Blind Spot Mirrors and the radar-based Blind Spot Information System with Cross Traffic system.”

Rear view cameras are intended to enhance visibility directly behind a vehicle. The camera, embedded in the rear of the vehicle, sends images to the driver via a rearview mirror or the navigation system screen. Ford’s system in particular features images that are overlaid with lines, indicating the width of the vehicle. The system also works in low light, making it useful in even the darkest parking spaces.

“We believe Ford’s Rear View Camera System is easiest to use because there are lines to mark the vehicle’s size for easier parking in tight spots,” Buczkowski said.

Vehicles receiving ford’s system will include the new 2011 Explorer. Ford believes it’s important to offer such a system on full-size pickups, vans and crossovers because it helps truck owners align and hitch trailers.

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• All-new Ford Explorer SUV offers best-in-class fuel economy with technologically advanced powertrains featuring multiple enhancements to improve mechanical efficiency
• Explorer offers an optional 2.0-liter EcoBoost™ I-4 engine delivering V6 power with four-cylinder fuel efficiency
•E lectric power-assisted steering, battery management, fast engine warm-up and the first North American Ford application of a variable-displacement air conditioning compressor all combine to improve drivability, increase efficiency and save fuel.

DEARBORN, Mich., July 19, 2010 – The Ford Explorer has been reinvented to shatter long-held myths about SUV fuel efficiency and performance.

The 2011 model equipped with an optional 2.0-liter EcoBoost™ I-4 engine will be the new class leader in the mid-size SUV segment, achieving at least a 30 percent increase in fuel efficiency compared with the current V-6-powered Explorer.

“The all-new Explorer will give a huge universe of existing and prospective customers the capability they expect and the luxury and convenience they want, all combined with the fuel economy they need,” said Mark Fields, Ford president of The Americas.

The new Explorer, due in Ford showrooms later this year, has added comfort and convenience features, while overall vehicle weight is reduced compared to the previous model. Extensive use of lighter and stronger high-strength steels such as boron add durability while saving weight. An aluminum hood is used, while a one-piece composite front bolster – the radiator support between engine and grille – is 65 percent lighter. Lighter weight equates to fuel and money saved.

Sophisticated engine controls and advanced technologies are key contributors to the Explorer’s improved fuel economy. Electric power-assisted steering, battery management, fast engine warm-up and aggressive deceleration fuel shutoff all combine to improve drive dynamics and save fuel. Explorer also features the first North American Ford application of a variable-displacement air conditioning compressor that reduces parasitic engine drag.

Powertrain advancements like twin independent variable camshaft timing and six-speed automatic transmissions help Explorer deliver responsive performance when needed combined with low-rpm efficiency when cruising.

SUV buyers placing highest priority on fuel economy can choose the available EcoBoost I-4. Delivering the power of a normally aspirated V6, this advanced engine pairs a turbocharger with direct gasoline injection to provide SUV buyers with projected class-leading fuel economy – pending EPA certification – with no compromise in performance.

Finally, all of these fuel economy enhancements are wrapped in a smooth, distinctive Explorer design that was extensively refined in wind tunnel testing. Designers and aerodynamicists collaborated to reshape sideview mirrors and harmonize the front air dam with the rear liftgate spoiler to significantly increase fuel efficiency on the highway. Reduced wind noise at speed is an incremental benefit.

“Explorer owners told us they want capability with convenience, and improved fuel economy without compromised performance,” Fields said. “We believe we’ve hit the mark with the next-generation Explorer. It has the potential to change perceptions of what a modern SUV is all about.”

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